From sourcing and contracts to housing and full-stack support – your one partner for the entire event lifecycle.









We're an award-winning agency for meetings and events, specializing in sourcing, room block management, contracts, and full-service coordination. We've spent years earning trust at every scale, for clients who need a partner they can genuinely count on.
We stay close to every program. We communicate clearly. We find venues that actually fit, negotiate contracts that hold up, and make sure nothing slips — from the first RFP to the final recap.

Leadership Meetings | Sales Kickoffs | Quarterly Business Reviews | Board Meetings | Internal Offsites | CEO Retreats/Leadership Retreats

President’s Club | Chairman's Club | Winner's Circle

User Conferences | Global Conventions | Client Summits | Multi-Property Programs

Trade Shows | Expos | Showcase Activations | Multi-Day Industry Gatherings

Weddings | Milestone Celebrations | Destination Social Programs

Team Travel | Tournaments | Competitions | Fan-Travel Programs
No cost to you. No shortcuts either. We research, negotiate, and protect your interests from the first venue search through final signature.
End-to-end housing management — custom attendee website, block strategy, VIP and attendee coordination, pickup reporting, attrition mitigation, and post-event audit and reconciliation.
You bring the vision. We handle everything it takes to make it real — from sourcing to production to the final walkout.
Conceptual design, event branding, signage, and digital assets.
Audio-visual, staging, and run-of-show support for smooth onsite delivery.
Travel support: A real person handles your travel. Every time.
Our strong relationships with hotels and venue partners help us secure the best terms for our clients.
We bring experienced sourcing support at no cost to you and maintain objectivity because we have no pre-existing contracts with specific venues.
We catch terms that can create added cost or risk later.
We come up with creative solutions for any problem.
As a small team, we move fast, decide quickly, and stay close to every detail.
We stay accountable from the first ask to the finish.

Senior Director of Sales, Hyatt Regency San Francisco Downtown SoMa
When I think of Sarika as a Sales Manager, two words come to mind – confidence and perseverance. She is determined and consistently successful at making her goals. She immediately responds to client inquiries and maintains timely correspondence to show her attentiveness to each client’s needs. She’s extraordinary at developing long-lasting relationships with her clients which continue to provide value for her no matter where she goes. Her enthusiasm in the workplace is contagious and engaging and I truly enjoy working with her.

Events Manager, ExtraHop
Sarika is a pleasure to work with! I partnered with her on a Presidents Club trip and she delivered! Sarika has vast knowledge and was able to guide and inform me through our planning process. Every recommendation she gave was exactly what was needed for my group. Sarika works in a timely manner and is super responsive. Excited to partner again in the future!

Head of Marketing, Wealth.com
I’ve had the privilege of working with Sarika for nearly a decade, and she is truly exceptional. Whether I’m planning something just a few miles away or halfway around the world, Sarika *always* delivers. She has an incredible network of hotel and experience partners, responds quickly, and somehow makes even the most complex arrangements feel effortless. Sarika is one of those rare people who makes every detail of an event smoother, better, and more enjoyable.

Sr Executive Assistant, Hearst Health
What I love about working with 38NC and Sarika is all of my needs for the meeting are taken care of.

Experience design & People team, dbt Labs
Sarika’s patience and ability to flex pre site visit and during was exceptional. I really appreciated that she stuck with us through the delayed answers and went to bat during contracting to get us the best concessions and really work with us on getting the best rate and within budget.

Executive Assistant, Silverback Data Center Solutions
Having never worked with a sourcer before, I wasn’t sure what to expect, but Sarika made the process seamless. She asked thoughtful, detailed questions—some I hadn’t even considered—and quickly understood exactly what I needed. Because of her strong relationships with the hotels, she was able to offer valuable insights and recommendations that made all the difference.

Global Brand Events Manager, Procore Technologies
I literally can’t say enough great things about 38 North Connections and Sarika! The team was thorough, with aligned goals, gave 110%, and it was so much fun to work with Sarika. She is a true gem!

Executive Assistant, ASAPP
Sarika is such a pleasure to work with! She is very responsive and always willing to help. I have worked with her on several occasions and it is always such a seamless and easy experience.

Corporate Events Director, Nitrogen
Working with Sarika has been an absolute joy. She somehow makes hotel sourcing look effortless, even when juggling tight timelines, complex event requirements, and competing priorities. Her organization, attention to detail, and deep industry knowledge consistently make every project run smoothly from start to finish. I can’t recommend her enough. Anyone who has the chance to work with Sarika is in for an exceptional experience!

Director, Revenue Operations, MCG Health
I have the pleasure of working with Sarika, and she has been nothing short of exceptional. She is patient with my high standards and meticulous details, and she can pivot at a moment’s notice without ever losing her positive attitude or professionalism. She has an incredible talent for taking my vision and translating it into perfectly sourced venues that match every requirement. No matter how specific or complex the ask, she always helps me find exactly what I’m looking for.

Events & Partnerships, DraftWise
I started working with Sarika 10 years ago, and what began as testing out a new travel vendor with a small 10-room hotel block has grown into a decade-long travel and hospitality partnership. I’ve worked with Sarika on everything from small groups to citywide conferences with thousands of room nights, and she brings the same level of care and attention to every project. She genuinely wants the best for her clients and works tirelessly to deliver outstanding results.

Sales Data Analyst, Fullsteam
Sarika is a truly exceptional professional whose communication skills, commitment to quality service, and focus on client success set her apart in the meetings and events industry. Over the time I’ve known Sarika, she has consistently demonstrated an ability to distill complex needs into clear plans, engage stakeholders with professionalism and warmth, and deliver results that exceed expectations.
Her ability to balance big-picture thinking with flawless execution has been critical to the success of numerous events and initiatives she’s supported.

Director, Global Brand Events, and Executive Producer of Groundbreak, Procore Technologies
I’ve had the privilege of working with Sarika for over a decade, and she never fails to amaze me. She has exceptional relationships across the hospitality and venue industry and is a master negotiator who consistently advocates for her clients. Sarika takes the time to deeply understand what her clients need and then goes to bat for them—always with intelligence, integrity, and results.

Events and Culture, Notion
MJ is exactly the sort of partner you want on your side. She helped secure an incredible venue and negotiate a package that was shockingly good. She made the entire process seamless, was incredibly proactive and responsive and maybe most importantly is an absolute pleasure to work with. Looking forward to the next time we have the pleasure of working with her.

Head of Environment, Notion
I have adored working with MJ on numerous projects at Notion – she is an incredible partner. She helped us secure an incredible venue and negotiated a package that went beyond our expectations for a large-scale global event. She made the entire process seamless, kept us fully supported at every step, and is an absolute pleasure to work with. I look forward to partnering with MJ on many more projects in the future!

Client Relationship Executive, COVE
I have worked with MJ now 2 years in a row to plan our company-wide retreats and she has been incredibly helpful both times. From our initial goal-setting conversations, to site selection, and down to final hotel negotiations, MJ advised us each step of the way and made sure our program went off without a hitch. We recently brought 60 people to Puerto Rico and our employees can’t stop talking about how much they enjoyed it! We’re looking forward to working with MJ and her team again next year.