We founded 38NC on the belief that the relationship between clients and hotel partners should be built on full transparency — no guesswork, no hidden leverage, no information you should have but don’t. You know what we know. Always.
Our name — 38NC — reflects everything else. It comes from the 38th parallel, the latitude of San Francisco, a city famous for its bridges. Those bridges don’t just cross water. They connect cities, communities, and people. That’s exactly what we set out to build.
Connection runs through everything we do. We invest in the people we work with, not just the programs. We help our clients grow in their roles, sharpen their industry knowledge, and make better decisions over time. When a planner moves on, we don’t start over — we bring their successor up to speed so the program never loses its footing. And we actively connect our clients to each other, because a community of planners who learn from and support one another is worth building.
Today, we provide end-to-end meeting and event support — sourcing, housing, contracts, production, and everything in between. We’ve grown, but the belief hasn’t changed: it’s never just a client. It’s never just an event. It’s a relationship we take seriously, for the long haul.
We’re a sourcing, housing, and full-service event agency that functions like an extension of your team — not a vendor you have to manage.
Our team brings decades of experience from both sides of the industry, having worked with tourism bureaus, major hotel brands, and global luxury properties before building 38NC. That inside knowledge shapes every sourcing conversation, contract clause, and negotiation we handle. We know how hotels think. We use that perspective to help clients make better decisions.
We also believe in giving back: serving on industry boards, contributing to associations, and actively mentoring the next generation of event professionals.
We’re built for teams that need speed, clarity, and someone who just gets it. We work behind the scenes to keep things moving, spot issues early, and make sure nothing gets missed. That’s why teams come back to us year after year and bring us with them wherever they go.
We don’t believe in good enough. We move with urgency, act with integrity, and treat every program like it’s our own. We go above and beyond to find solutions, even when the path isn’t obvious.
To help clients navigate sourcing, housing, and event management with more clarity, support, and confidence.
We show up prepared and ready to deliver.
Timelines don’t wait, and neither do we.
From contracts to confirmations, every detail gets our full attention.
We’re always transparent, accountable, and client-first.
“No” isn’t in our vocabulary. We find a way.
We build strong relationships with clients, hotels, and industry insiders.
Managing director
Executive Creative Director
Account Manager
Operations
Designation
