Built on Connections. Trusted for Results.

Enabling Venue Sourcing And Event Management With Strategy, Speed, And Total Confidence

It all began with a simple idea: hotel sourcing should feel less transactional and a lot more strategic. We saw a space where contracts felt one-sided and clients were left to navigate the complexity without the right support. So, we built something better  - 38 North Connections (38NC).

Our name is inspired by the latitude of San Francisco – a city defined by connection. That’s our role too: to connect people, places, and opportunities across the hospitality landscape.

Who we are

We’re a sourcing, housing, and full-service event agency designed to work like an extension of your team. Whether you’re managing a 10-person meeting or a 15,000-person citywide, we help you find the right hotels, secure the right terms, and manage every step in your event lifecycle.

Our deep industry knowledge and a no-compromise approach has made us the trusted partner for some of the most ambitious and fast-moving companies in the world.

How we work

We’re built for teams that need speed, clarity, and someone who just gets it. We work behind the scenes so you can stay ahead - anticipating challenges, protecting your interests, and pushing every detail forward. That’s why the teams we work with return year after year, and why they bring us with them wherever they go.

Our philosophy

We don’t believe in “good enough.” We move with urgency, act with integrity, and treat every program like it’s our own. When the answer isn’t obvious, we find it. When the path gets complex, we simplify it.

Our Mission

To remove friction from the sourcing, housing, and event management process - delivering speed, transparency, and outcomes that elevate our clients and their events.

Our Vision

To be the go-to partner for high-performing teams who expect more from their event partners.

What We Value

Professionalism

We show up prepared and ready to deliver.

Responsiveness

Because timelines don’t wait, and neither do we.

Precision

From contracts to confirmations, every detail gets our full attention.

Integrity

We’re transparent, accountable, and client-first - always.

Ownership

“No” isn’t in our vocabulary. We find a way.

Connection

We build strong relationships with clients, hotels, and industry insiders.

Our Team

Sarika Sheth

Managing director

Theo Chilicas

Executive Creative Director

MJ Han

Account Manager

Sofia Williamson

Operations

Ritu Chadah

Global Account Executive

Lavinia Sootinck

Designation