The RealReal, Inc. created the TRR Elite Club as an exclusive recognition program honoring top performers across the organization. For the 2026 Elite Club, The RealReal partnered with 38 North Connections to source and secure a destination and venue aligned with the program’s incentive positioning and experiential goals.
The TRR Elite Club was designed as a highly curated incentive experience for a select group of leaders. The client wanted to host it in Hawaii as it offered the level of exclusivity, setting, and distinction appropriate for a top-performer recognition program.
They engaged 38NC to evaluate venue options and secure a property that aligned with both the program’s objectives and operational requirements.
An incentive program of this nature required more than destination appeal. The venue needed to support a premium guest experience while accommodating logistical, contractual, and programmatic considerations over multiple days.
In a competitive market like Hawaii, identifying and securing the right property required disciplined sourcing and careful negotiation to ensure alignment between the client’s goals and the venue’s capabilities.
38NC sourced and secured 1 Hotel Hanalei Bay as the host venue for the TRR Elite Club. The team managed the full contracting process, negotiating terms, coordinating logistical requirements, and ensuring close alignment between The RealReal’s program objectives and the property’s offerings.
Through a focused and detail-driven approach, 38NC established a strong foundation for a seamless incentive experience that reflected the exclusivity and intent of the Elite Club.
