The 38NC Impact
Nearly a decade in. Still their first call. That’s not luck — that’s what happens when you care about an event as much as the team running it. We don’t just know TechCrunch Disrupt’s housing program — we’ve helped shape it. Year after year, we arrive already knowing the hotels, the pressure points, the late-booking patterns, and exactly where the risk lives.
Since 2016, that depth translated directly into results: room nights secured across properties that matched TechCrunch’s attendees on price and proximity — so their team could stay completely focused on the event experience.
Project Overview
TechCrunch Disrupt is a major startup and technology event where early-stage founders, investors, and industry leaders come together. The event draws a global audience of founders, investors, and operators, making reliable, well-managed housing an essential part of the attendee experience.
The Challenge
An event of this scale requires a housing program that can hold up under constant change. Many attendees are founders or startup teams working within tight budgets, and many book late. That puts pressure on hotel availability, pricing, and cut-off dates.
How We Helped
After nearly a decade, we operate less like a vendor and more like a core part of the TechCrunch events team. We know which hotels work for this attendee profile. We know which ones don’t. And we know how to structure blocks that can absorb late demand without putting the client at risk.
Key Deliverables
- Secure room blocks that match attendee needs around price and location
- Strategies to incentivize guests to book early
- Keep a close eye on attrition and cut-off dates
- Leave room for late bookings and shifting demand
- Coordinate across multiple hotel partners
- Support attendees as their travel plans change
